A Promethean Pickle: Building in Public Now Gives the Game Away
When copying costs nothing, the only edge left is the part of your company a rival cannot reproduce: the brand, the secret, the network.
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The Wayfinder Notes
Essays and notes from Substack on AI adoption, team memory, strategy signals, innovation, and the systems that help people keep their bearings.
Latest
Most recent Substack item: 3 June 2026.
When copying costs nothing, the only edge left is the part of your company a rival cannot reproduce: the brand, the secret, the network.
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Most large companies need to rapidly adapt or they will lose to more agile AI-native competition.
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Intelligence is being created faster than anyone can figure out how to own it. Including the people creating it.
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If you want to the highest chance of winning in the coming age, just start experimenting
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AI is changing everything but most people I meet still follow other peoples' paths. Now more than ever is the time to take the path less travelled by, your own.
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As AI agents transform work at breathtaking speed, we need new navigational tools. This is why I'm building Wayfinder... a modern compass for the age of intelligent augmentation.
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