The Wayfinder Notes

To Build a Mockingbird

So... what happens when your customer can build?

For God’s Sake, Don’t be Original?

Trojan Horse Product Strategy: Adoption relies on building for the tools that already exist

How to Win in the Age of the Artisan

When capability becomes abundant, advantage moves to the people who can combine craft, systems and distribution.

How to Use AI Like a Strategy Consultant

The issue-tree method to turn a vague problem into something AI can actually investigate.

Building for an AI-Native Operating Model

People are talking about AI-native. What we actually need is companies that can optimise and explore at the same time.

Utopia: The Case for Hope

Not enough people are asking the question: how might it all go right?

The Big Blind

The risk of rockets and AI is being quietly transferred to our families' life savings. The least we can do is understand what we own.

A Promethean Pickle: Building in Public Now Gives the Game Away

When copying costs nothing, the only edge left is the part of your company a rival cannot reproduce: the brand, the secret, the network.

Goliath's Bane: Why Company Size has Stopped Being A Moat

Most large companies need to rapidly adapt or they will lose to more agile AI-native competition.

The Icarus Intelligence Problem

Intelligence is being created faster than anyone can figure out how to own it. Including the people creating it.

Era of the Experimenter

If you want the highest chance of winning in the coming age, just start experimenting

Your Big Opportunity? It's in the Long Tail

AI is changing everything but most people I meet still follow other peoples' paths. Now more than ever is the time to take the path less travelled by, your own.

Navigating the Age of Agents: Why I'm Building Wayfinder

As AI agents transform work at breathtaking speed, we need new navigational tools. This is why I'm building Wayfinder... a modern compass for the age of intelligent augmentation.