How companies put AI to work. What you can use in yours.
I’m James Kerr. I advised companies on strategy at Accenture; now I’m building CURN, an AI advisory and implementation business.
The Wayfinder Notes
A company breakdown each week.
Each week in The Wayfinder Notes, I break down one company’s AI strategy: what changed, what the evidence shows, and what you can apply in your own business.
Learn by doing
Build an issue tree for AI
Explore a question, map its branches and choose what to investigate with AI.
Latest entries
- Oct 2026 How Ramp got 800 people building with AI Over 90% of its staff already used AI, but most were stuck in a chat window. Here's what Ramp changed, and what I'd borrow.
- Sept 2026 Ozymandias’s Curse: What’s Worth Building? When anything can be instantly made obsolete, why you build becomes more important than what
- Sept 2026 How to earn your AI stripes, in 4 moves Company Breakdown #02 · 83% of Stripe's staff use its AI every week. Three moves you can copy, and the one bet that hasn't paid off yet.
- Sept 2026 The 4 Secrets behind Shopify’s AI Strategy Company Breakdown #01 · A masterclass in moving quickly, keeping what you learn, and staying useful as the market moves.
Building
CURN ↗
CEOKnow what to do with AI. Start putting it into practice. We provide advice, implementation and builds for investment and advisory firms, specialising in family offices.
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Connect
Longer pieces go to Substack. I continue the conversation on LinkedIn and use X for rougher ideas that are not ready to settle yet.
- Substack
- jctkerr.substack.com
- james-casper-kerr
- [email protected]