Co-founder and CEO of CURN · The Wayfinder Notes
About James Kerr
James Kerr is the London-based co-founder and CEO of CURN, an AI adoption platform and advisory that turns useful AI workflows into reusable team playbooks and shared operating memory. He writes The Wayfinder Notes.
Profile
The gap between strategy and the work.
Before becoming a founder, I worked in strategy and innovation at Accenture. It put me close to the machinery of large organisations: incentives, processes, knowledge bottlenecks and the awkward gap between a plan and what people actually do.
AI makes that gap harder to ignore. A good model can make one person much more capable, but the useful work still disappears into private chats and one-off sessions. The person learns, but the team often doesn't.
Now I'm co-founder and CEO of CURN, where I'm working on that problem directly. The Wayfinder Notes is where I write through the wider questions: how AI-native companies get built, what compounds as the tools improve and what people should refuse to hand over.
Online, I also publish as JCT Kerr.
Photos
James Kerr, in profile and at work.
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